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In early 2016, Santam developed the 1001 Days campaign to help get entrepreneurs to 1001 days in business through a series of videos that followed 2 businesses on their journey to 1001 days.

Santam approached South African creative showcase website, Between 10and5, to create a campaign that would resonate with the filmmakers, artists, designers and advertising community.

10and5 reinterpreted the campaign to shoot original content with creatives – creating a new series of videos that were distributed to the 10and5 entrepreneur audience, as well as a wider creative sector through innovative retargeting and native feed placement.

The series was supported with standard banner ads that ran on 10and5, but also culminated in a full-day workshop for creative entrepreneurs.

The campaign ran for 6 months from mid June to Mid November, with each month launching a new video in the series.